Monday, June 20, 2011

Today's Housewife - 1927 - Smart Fall Frocks + Slender Lines in Smart Styles

Looking closely at these frocks from 1927 it seems they had figured out something...no waistlines meant no corsets, lacing or uncomfortable bras either. I think they may have been on to something!


514-Suggests Two-Piece Mode. Cuts in 36, 38, 40, 42, 44 and 46 bust. 36 bust requires 4 vards of 36-inch material with 3/8 yard of 40-inch contrasting.

490-One-Piece Dress., Cuts in 16 vears, 36, 38, 40, 42, 44 and 46 bust. 36 bust requires 2 7/8 yards of 40-inch material with 3/4 yard of 32- inch contrasting.

469-Youthful design. Cuts in 16, 36, 38, 40 and 42 bust require 2 5/8 yards of 40 inch material with 2 yards of contrasting.

238 Smart Lines. Cuts in 14, 16 years, 36, 38, 40 and 42 bust. 36 bust requires 3 1/8 yards of material.

465 Smart All-Occasion Frock. Cuts in 16 years, 36, 38, 40, 42 and 44 bust. 36 bust requires 2 3/4 yards of 54-inch material with 1/8 yard of 40-inch contrasting.

252-One-Piece with inverted Plaits. Cuts in 16 years, 36, 38, 40, 42 and 44 bust. 36 bust requires 2 3/4 of 54-inch material with 5/8 yard of 36-inch contrasting.


3N58 - Smart, beautifully designed dress of Canton crepe, with inverted plaits stitched part way from the shoulders, and held flat with buttons at the waistline. These plaits open below. Vestee of contrasting color, Canton crepe with silk fagoting, Comes in black or navy blue, with pencil blue trimmings, or dark brown with tan. Sizes 36 to 58 bust; length 50 inches. Postage 14 cents extra price $16.95.

SN38-This attractive morning dress made of fine quality percale, trimmed with solid color linene, matching in color, which forms the slenderizing center-front panel, narrowing at the skirt. This dress comes in blue, lavender and tan. Sizes 36 to 58 bust, length about 52 inches. Postage 5 cents extra; price $1.00.

17NI16-Satisfactory brassiere of flesh-pink brocade, closing invisibly on the left side, with side inserts of elastic webbing to hold it securely over the upper edge of the corset. The bodice top is shaped slightly to fit more easily over the bust. Sizes 38 to 58 bust. Postage 2 cents extra; price 98 cents.

5N40 -When one's housekeeping interests make a dark morning dress a necessity, nothing is so becoming as sturdy Indigo percale in dark blue, with white or gold dots, with bias trimming bands, like design 5N40 on the right. Sizes 36 to 58 bust measure; length 52 inches, Postage 5 cents extra; price $1.19.